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The two most established and effectively executed forms of online advertising - essentially the practise of advertising on the internet - are Google Ads and Facebook Ads, also known as Paid Search and Paid Social. Both offer ways to reach new audiences, increasing traffic to your profile and website, but there is a defining difference; Google Ads find you new customers, while Facebook Ads help new customers find you.

Of any social network, Facebook boasts the highest monthly active users (or MAU's) whilst Google processes more than 3.5 billion search queries daily, offering unmatched access to engaged users, actively searching for goods, services. Offering valuable insight as well as profitability, the two have been incorporated into successful digital marketing strategies, across every sector of business, around the world.